The challenge with HIV prevention is that information alone does not change behaviour. Behaviour is determined by intentions. Intentions are a function of attitude. And attitudes are notoriously difficult to shift.
The Solution
Bright Sparks has specialised in the cultivation of mindsets and attitudes. In our experience one of the best ways to shift attitudes is through the use of powerful stories. And one of the most powerful media for youth is the comic medium. For this reason we created TRACKS for LoveLife, South Africa’s national HIV prevention programme for youth. Appearing in LoveLife's monthly Uncut magazine, TRACKS is a hard-hitting story about Milo, a kid who starts out on the wrong side of the tracks, but commits himself to achieving a better life.